Hello..... My name is Elma Raw, owner of Charisma Bridal in Taradale. It is a real thrill to be back in my home country permanently after 40 years in Australia, and a real joy to have been able to relocate my bridal business back in this gorgeous country.


When my eldest daughter married 20 years ago, it resulted in a very big change in my life!.
I found that the wedding preparations involved travelling long distances to purchase wedding requirements, spending hours sourcing items, lots of sewing to make what couldn’t be located or purchased, lots of broken promises made by shop owners and an obvious lack of caring and service for brides.

After the wedding, I decided to start my business to rectify the problems I had encountered. For the last 20 years, my business has prospered by supplying my customers needs and helping them to have their special day - their way.!!
I have seen many changes over the years in the industry and gained a lot of knowledge and experience during this time which I look forward to using to assist all my future brides.

I am excited also to be able to introduce to our Bay new designer labels not generally known in NZ, as well as access to well known International labels.

I am proud to be able to supply larger size gowns for the bride or bridesmaids as experience has shown these can be very hard for brides to locate. All brides are important to us and so we have several ranges of wedding gowns to suit all budgets and we stock sizes 6-28 in store. We will look forward to you visiting us and will do our utmost to help with what ever you require.

The weather is outside of our control but we can work on all other requirements!.

I hope you enjoy the site and thank you for visiting. Happy Planning.!!!

Regards Elma.

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